Field notes from the rewire.
What we learn automating real agencies, published as we learn it.
Automating content briefs: what the brain adds that a template cannot
An AI content brief is only as good as what it remembers. What a brief drafted from your own client history contains, what stays human, and the drift to watch for.
Deliverable QA before it reaches the client: automation as a floor
Every deliverable has a checkable layer — broken links, wrong names, contradicting figures. Automating it does not replace review; it makes senior review worth the hour.
Rank-drop and anomaly monitoring, without the alert fatigue
Continuous monitoring is the automation clients actually notice. How to set thresholds, route alerts through a person, and avoid training your team to ignore the system.
Automating agency client onboarding, from eleven documents to one intake
A client onboarding workflow for agencies: why onboarding takes weeks when the work takes hours, what to automate, and the checklist that survives contact with a real client.
Automating monthly client reporting: what actually changes
How automated client reporting works when it draws on your own data — what the brain assembles, what a human still writes, and the honest before-and-after.
What is an AI automation agency, and why we built something else
A plain definition of the AI automation agency, what one typically delivers, the questions to ask before hiring one, and where the model quietly falls short for agencies.
The economics of a rewired agency
Margin, pricing and the second revenue line: what the reclaimed hours are actually worth, the choice that decides it, and the honest arithmetic of a rewire.
Which agency processes should never be automated
Everyone in this category is selling more automation. Here is the serious argument for less: the four lines we hold, why two of them moved, and how to hold your own.
What ninety days actually looks like
Two weeks of audit, eleven of building, then you own it. What each phase involves, how many hours your team gives, and what goes wrong around week six.
The agency processes worth automating first, ranked
Ten agency processes ranked by how much is retrieval rather than judgement, and how fast you find out when it breaks. Reporting first, outreach last.
What an agency brain can do, and the four things it cannot
What an agency brain actually does day to day, from retrieval to monitoring, and the four things it cannot do no matter how good the model gets.